Top 5 SEO Tips to Get Your Candle Brand Seen on Google Your candles are beautiful, now let’s make sure the world can find them.

The Truth:

Your candles are beautiful. Your story is rich. But if your website isn’t optimized, your brand is missing the moment to be found by the people searching for you.

The Problem Most Makers Face

You’ve perfected your pour.

You’ve curated your scent.

You’ve styled your labels with care.

But what happens when someone types:

“hand-poured soy candle in black matte jar”

… and your product isn’t even on the first page?

That’s not a flaw in your candle. That’s a missed moment of discoverability.

 

What the Reel Was Really About

When I posted the video that said:

“Your candles are beautiful… but can Google find them?”

The comments poured in.

Because it wasn’t just about search engines.

It was about how many of us hide in plain sight —

waiting for our work to be noticed… instead of making it easy to be found.

Top 5 SEO Tips to Get Seen on Google ✅

No pressure. Just presence.

✅ Add keywords to your product titles

(Think: “pineapple cucumber soy candle” instead of just “Lavender”

✅ Write a meta description for every product and blog post

(This is what shows in search results,  give it soul)

✅ Rename your image files

(e.g. PINEAPPLE-fruity-candle)

✅ Use alt text to describe your images with intention

✅ Link between pages on your site

(From your blog to your shop. From one product to the next.)

Why It Matters

SEO is not just about traffic. It’s about legacy visibility. It’s about making sure that when someone types in a feeling…your candle is the answer.

A Note From the Wax:

I didn’t build this brand to go viral.

I built it to last.

I built it to be found by the ones searching

for something they didn’t know they needed.

Want More?

Download my free guide 

Before the Flame, the Wax Remembers

It’s not just about making candles.

It’s about building something worth remembering.

🔗 Download Before the Flame, the Wax Remembers

 

With scent, stillness, and story, 

Kim Grice 

Founder, Grice Wax & Wicks - the wax remembers™