What You Burn Matters: Choose with Intention

What You Burn Matters: Choosing Candles With Intention, Memory, and Meaning

Before the scent.

Before the flame.

Before the mood it sets—

there’s a choice.

And that choice matters. Because what you burn isn’t just fragrance.

It’s chemistry.

It’s memory.

It’s the air you breathe and the feeling you carry when the wax melts down to its final glow.

The Truth About What You Burn

Not all candles are created with care. Many mass-produced candles use:

• Paraffin wax (a petroleum byproduct)
• Synthetic fragrance oils with phthalates and toxins
• Lead or zinc-core wicks
• Packaging that’s excessive, non-recyclable, or wasteful

These candles may look beautiful on the outside—but what you burn affects your health, your space, and your ritual.

At Grice Wax & Wicks, we use:

• Coconut soy wax for a clean, slow burn
• Wooden wicks for a soft crackle and even melt
• Phthalate-free fragrance oils blended with care
• Minimal, reusable packaging designed for sustainability and story

Scent as a Form of Storytelling

Scent is one of the strongest links to memory.

It’s why a single whiff of warm almond or crisp sage can take you back to your grandmother’s kitchen, your first apartment, or a moment you forgot you were still holding.

We believe candles should do more than smell good. They should say something.

Each one of our slow burning scents is rooted in memory—hand-poured not for decoration, but for presence.

“Because even if they walk away now…the wax remembers later.”

Why Luxury Doesn’t Mean Waste

The word luxury often gets tied to excess—but in our world, it means intentionality.It means you choose to burn something worthy of your air. You choose scent that aligns with how you want to feel - whole, rested, remembered.

Our candle vessels are reusable. Our packaging is recyclable. And our message is simple: burn less, but burn better.

Your Ritual is Sacred — So Is Your Wax

Lighting a candle isn’t just aesthetic—it’s spiritual.

A moment to pause.

A reset.

A quiet whisper to yourself: you deserve warmth.

So next time you strike that match, remember: what you burn matters.

And how you feel after it burns? That matters too.

Shop The Slow Burn Collection

Read: Before the flame

Grice Wax & Wicks

Luxury candles handcrafted for story, ritual, and rest.

www.griceww.com

A slow burn. A lasting impression.

the wax remembers™