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    <lastmod>2025-08-08T20:20:46-05:00</lastmod>
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      <image:title>Before the Flame  - The story that lit Grice Wax &amp; Wicks.</image:title>
      <image:caption>Lit candle in a matte black jar with a soft flame, surrounded by ritual tools. Text overlay reads “Before the Flame – The story that lit Grice Wax &amp; Wicks.</image:caption>
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    <loc>https://griceww.com/blogs/notes-from-the-wax/what-you-burn-matters-choose-with-intention</loc>
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      <image:title>What You Burn Matters: Choose with Intention</image:title>
      <image:caption>Lit coconut soy candle from Grice Wax &amp; Wicks with the message ‘What You Burn Matters — Choose with Intention,’ inspiring mindful and intentional burning</image:caption>
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    <loc>https://griceww.com/blogs/notes-from-the-wax/how-wax-once-held-sound-the-forgotten-connection-between-memory-music-and-flame</loc>
    <lastmod>2025-09-26T15:30:06-05:00</lastmod>
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      <image:title>How Wax Once Held Sound: The Forgotten Connection Between Memory, Music, and Flame</image:title>
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    <loc>https://griceww.com/blogs/notes-from-the-wax/the-wax-remembers-a-mother-s-quiet-legacy</loc>
    <lastmod>2025-08-07T20:59:56-05:00</lastmod>
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      <image:title>The Wax Remembers: A Mother’s Quiet Legacy</image:title>
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  <url>
    <loc>https://griceww.com/blogs/notes-from-the-wax/this-is-what-he-remembers</loc>
    <lastmod>2025-05-24T04:14:13-05:00</lastmod>
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      <image:title>This Is What He Remembers</image:title>
      <image:caption>A rose, a memory, and the quiet return of love.</image:caption>
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  <url>
    <loc>https://griceww.com/blogs/notes-from-the-wax/the-wax-remembers%E2%84%A2</loc>
    <lastmod>2025-11-01T02:02:21-05:00</lastmod>
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      <image:title>The Wax Remembers™</image:title>
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  <url>
    <loc>https://griceww.com/blogs/notes-from-the-wax/the-second-burn-ritual-candle-refill-memory-and-meaning</loc>
    <lastmod>2025-07-30T22:27:14-05:00</lastmod>
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      <image:title>The Second Burn Ritual: Candle Refill, Memory, and Meaning</image:title>
      <image:caption>Lit marble candle with refill burning beside a spinning vinyl record. Captures the ritual of the second burn—where scent, memory, and sound merge in a quiet storytelling moment.</image:caption>
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  <url>
    <loc>https://griceww.com/blogs/notes-from-the-wax/top-10-candle-trends-for-2025-whats-next-in-scent-story-and-sustainability</loc>
    <lastmod>2025-08-08T23:11:33-05:00</lastmod>
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      <image:title>Top 10 Candle Trends for 2025: What&apos;s Next in Scent, Story, and Sustainability</image:title>
      <image:caption>Top candle trends for 2025 — exploring scent storytelling, sustainable wax choices, and the future of luxury candle design.</image:caption>
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  <url>
    <loc>https://griceww.com/blogs/notes-from-the-wax/candle-care</loc>
    <lastmod>2026-01-25T20:35:14-06:00</lastmod>
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      <image:title>Candle Care</image:title>
      <image:caption>Grice Wax &amp; Wicks candle care ritual card reading ‘Before You Light a Wooden Wick,’ guiding customers through proper candle burning for an even, safe, and lasting flame.</image:caption>
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  <url>
    <loc>https://griceww.com/blogs/notes-from-the-wax/how-to-get-found-and-remembered-a-simple-guide-to-backlinks</loc>
    <lastmod>2025-08-08T23:14:02-05:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0735/4918/5340/articles/Untitled_Website_4.png?v=1754712842</image:loc>
      <image:title>How to Get Found and Remembered: A Simple Guide to Backlinks</image:title>
      <image:caption>How to get found online — a simple guide to building backlinks that grow your candle brand.</image:caption>
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  <url>
    <loc>https://griceww.com/blogs/notes-from-the-wax/top-5-seo-tips-to-get-your-candle-brand-seen-on-google-your-candles-are-beautiful-now-let-s-make-sure-the-world-can-find-them</loc>
    <lastmod>2025-09-26T00:52:46-05:00</lastmod>
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      <image:title>Top 5 SEO Tips to Get Your Candle Brand Seen on Google Your candles are beautiful, now let’s make sure the world can find them.</image:title>
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    <loc>https://griceww.com/blogs/notes-from-the-wax/wooden-wick-candle-benefits-luxe-crackle</loc>
    <lastmod>2025-11-10T16:48:52-06:00</lastmod>
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      <image:title>Wooden Wick Candle Benefits &amp; Luxe Crackle</image:title>
      <image:caption>Luxury coconut soy candle with wooden wick in black matte jar by Grice Wax &amp; Wicks, offering cleaner burn, longer life, and soothing crackle.</image:caption>
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  <url>
    <loc>https://griceww.com/blogs/notes-from-the-wax/the-megastar-candle-story</loc>
    <lastmod>2026-10-04T11:24:03-05:00</lastmod>
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      <image:title>The Megastar Candle Story</image:title>
      <image:caption>The Megastar Candle by Grice Wax &amp; Wicks, inspired by Filipino icon Sharon Cuneta — a luxury coconut soy candle that sparked a global connection and unforgettable story.</image:caption>
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  <url>
    <loc>https://griceww.com/blogs/notes-from-the-wax/luxury-candle-design-trends-2026-styles-and-scents-shaping-the-year</loc>
    <lastmod>2026-06-10T22:34:45-05:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0735/4918/5340/articles/Overland_No_7_-_Mango_scented_candle._Hand_Poured_by_Grice_Wax_Wicks._Black_Matte_Jar_with_Coconut_soy_Wax._Clean_Home_Fragrance_cae5427d-ce3e-42b9-847c-580b0f4f85e5.png?v=1781148885</image:loc>
      <image:title>Luxury Candle Design Trends Summer 2026: Styles and Scents Shaping the Summer</image:title>
      <image:caption>top 10 candle trends 2026 black candle with grice wax &amp; wicks</image:caption>
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  </url>
  <url>
    <loc>https://griceww.com/blogs/notes-from-the-wax/wooden-wick-candles-everything-a-beginner-needs-to-know</loc>
    <lastmod>2026-05-30T21:12:05-05:00</lastmod>
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      <image:title>Wooden Wick Candles: Everything a Beginner Needs to Know</image:title>
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  </url>
  <url>
    <loc>https://griceww.com/blogs/notes-from-the-wax/luxury-handcrafted-candles-clean-coconut-soy-wax-for-conscious-living</loc>
    <lastmod>2026-01-01T18:21:00-06:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0735/4918/5340/articles/IMG_4530.jpg?v=1767288508</image:loc>
      <image:title>Luxury Handcrafted Candles: Clean Coconut Soy Wax for Conscious Living</image:title>
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  <url>
    <loc>https://griceww.com/blogs/notes-from-the-wax/candle-myths-debunked-luxury-coconut-soy-candle-facts-you-should-know</loc>
    <lastmod>2025-09-12T22:34:33-05:00</lastmod>
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      <image:title>Candle Myths Debunked: Luxury Coconut Soy Candle Facts You Should Know</image:title>
      <image:caption>Luxury coconut soy candle by Grice Wax &amp; Wicks — myth vs fact blog about scent throw, flame size, and fragrance life with clean, long-lasting burn.</image:caption>
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  </url>
  <url>
    <loc>https://griceww.com/blogs/notes-from-the-wax/how-to-make-your-candle-smell-stronger-the-truth-about-scent-throw-that-most-makers-overlook</loc>
    <lastmod>2025-10-07T22:44:25-05:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0735/4918/5340/articles/New_Blog_Post_Photo_Grid_Social_Media_Graphic_1200_x_628_px_10.png?v=1759895065</image:loc>
      <image:title>How to Make Your Candle Smell Stronger | The Truth About Scent Throw That Most Makers Overlook</image:title>
      <image:caption>A softly glowing coconut-soy candle in a white glass jar with a wooden wick, featured in the Grice Wax &amp; Wicks blog titled “How to Make Your Candle Smell Stronger: The Truth About Scent Throw That Most Makers Overlook.</image:caption>
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  <url>
    <loc>https://griceww.com/blogs/notes-from-the-wax/5-tips-for-a-successful-candle-business-in-2025-finding-your-niche-building-your-brand-and-standing-out-in-a-saturated-market</loc>
    <lastmod>2025-11-01T02:03:19-05:00</lastmod>
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      <image:title>5 Tips for a Successful Candle Business in 2025  Finding Your Niche, Building Your Brand, and Standing Out in a Saturated Market</image:title>
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  <url>
    <loc>https://griceww.com/blogs/notes-from-the-wax/why-luxury-coconut-soy-candles-are-the-new-standard-in-home-fragrance-and-why-the-wax-remembers%E2%84%A2</loc>
    <lastmod>2025-11-10T18:08:31-06:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0735/4918/5340/articles/Why_Luxury_Coconut_Soy_Candles_Are_the_New_Standard_in_Home_Fragrance.png?v=1762819711</image:loc>
      <image:title>Why Luxury Coconut Soy Candles Are the New Standard in Home Fragrance (And Why The Wax Remembers™)</image:title>
      <image:caption>Luxury coconut soy candle on a cozy desk beside an open book — eco-friendly hand-poured wooden wick candle by Grice Wax &amp; Wicks.</image:caption>
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  </url>
  <url>
    <loc>https://griceww.com/blogs/notes-from-the-wax/luxury-candle-design-trends-2026</loc>
    <lastmod>2026-07-05T13:43:35-05:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0735/4918/5340/articles/Why_Luxury_Coconut_Soy_Candles_Are_the_New_Standard_in_Home_Fragrance_1_cb2a1ee7-b3b0-4232-bbab-442518b82b23.png?v=1783277015</image:loc>
      <image:title>Luxury Candle Trends You&apos;ll Want This Summer 2026</image:title>
      <image:caption>Luxury black candle burning in soft natural daylight with wooden wick and calming flame — minimalist quiet luxury home fragrance atmosphere. Grice Wax &amp; Wicks</image:caption>
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  </url>
  <url>
    <loc>https://griceww.com/blogs/notes-from-the-wax/the-story-behind-cuneta-bloom</loc>
    <lastmod>2025-11-30T20:24:16-06:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0735/4918/5340/articles/Cuneta_Bloom_Luxury_Scented_Candle._Hand-Poured_by_Grice_Wax_Wicks.png?v=1764555856</image:loc>
      <image:title>The Story Behind Cuneta Bloom — A Signature Floral Candle</image:title>
      <image:caption>Cuneta Bloom luxury candle in a clear glass jar with double cotton wicks, displayed beside its cream packaging, hand-poured by Grice Wax &amp; Wicks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://griceww.com/blogs/notes-from-the-wax/how-to-calculate-wax-fragrance-load-for-candles</loc>
    <lastmod>2026-06-29T23:07:17-05:00</lastmod>
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      <image:title>How to Calculate Wax &amp; Fragrance Load for Candles</image:title>
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  <url>
    <loc>https://griceww.com/blogs/notes-from-the-wax/beyond-the-logo-a-2026-guide-to-total-brand-clarity</loc>
    <lastmod>2026-01-18T17:00:21-06:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0735/4918/5340/articles/BRAND_CLARITY_2026_GRICE_WAX_WICKS_1.png?v=1768777221</image:loc>
      <image:title>Beyond the Logo: A 2026 Guide to Total Brand Clarity</image:title>
      <image:caption>Lit amber candle on a neutral background representing intentional brand clarity and thoughtful systems in 2026.</image:caption>
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  <url>
    <loc>https://griceww.com/blogs/notes-from-the-wax/how-to-get-discovered-on-google-in-2026-without-chasing-trends</loc>
    <lastmod>2026-01-23T22:37:38-06:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0735/4918/5340/articles/Untitled_2048_x_1024_px_31_8fb4f244-ddac-4eac-89a0-b470d25b16f5.png?v=1769229458</image:loc>
      <image:title>How to Get Discovered on Google in 2026 (Without Chasing Trends)</image:title>
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  </url>
  <url>
    <loc>https://griceww.com/blogs/notes-from-the-wax/candle-batch-calculator-for-consistent-results</loc>
    <lastmod>2026-06-29T23:08:22-05:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0735/4918/5340/articles/THE_WAX_REMEMBER_CANDLE_BATCH_calculator.png?v=1782792502</image:loc>
      <image:title>How to Calculate Your Candle Batch the Right Way</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://griceww.com/blogs/notes-from-the-wax/candle-refill-trends-2026-from-a-candle-maker-who-actually-tested-them</loc>
    <lastmod>2026-05-30T21:20:01-05:00</lastmod>
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      <image:title>Candle Refill Trends 2026: From a Candle Maker Who Actually Tested Them</image:title>
      <image:caption>A hand places a wooden wick candle refill into a matte black GRICE Wax &amp; Wicks vessel resting on a neutral linen book titled “The Wax Remembers” against a soft white background with natural light and subtle greenery.</image:caption>
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  <url>
    <loc>https://griceww.com/blogs/notes-from-the-wax/resort-inspired-home-fragrance-why-resort-scents-are-the-biggest-summer-fragrance-trend-of-2026</loc>
    <lastmod>2026-06-21T08:45:07-05:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0735/4918/5340/articles/Red_Modern_Beauty_Channel_YouTube_Banner_9_8a29cd37-8170-4422-b2d5-8d708362cea7.png?v=1782049507</image:loc>
      <image:title>Resort-Inspired Home Fragrance: Why Resort Scents Are the Biggest Summer Fragrance Trend of 2026</image:title>
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  </url>
  <url>
    <loc>https://griceww.com/blogs/notes-from-the-wax/he-spent-85-on-an-8-oz-candle-told-me-i-wasn-t-charging-enough</loc>
    <lastmod>2026-06-21T10:04:34-05:00</lastmod>
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      <image:title>He Spent $85 on an 8 oz Candle. Told Me I Wasn’t Charging Enough.</image:title>
      <image:caption>He Spent $85 on an 8 oz Candle. Then He Told Me I Wasn’t Charging Enough.</image:caption>
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  <url>
    <loc>https://griceww.com/blogs/notes-from-the-wax/candle-calculator-app</loc>
    <lastmod>2026-07-03T05:15:40-05:00</lastmod>
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      <image:title>Candle Calculator App: Calculate Wax, Fragrance Oil, and Jar Count Before You Pour</image:title>
      <image:caption>Candle making workspace with fragrance oil, candle jar, pouring pitcher, and laptop showing a candle batch calculator.</image:caption>
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  <url>
    <loc>https://griceww.com/blogs/notes-from-the-wax/how-much-fragrance-oil-for-candles</loc>
    <lastmod>2026-07-03T05:18:57-05:00</lastmod>
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      <image:title>How Much Fragrance Oil Do I Need for Candles?</image:title>
      <image:caption>The Wax Remembers™ Batch Calculator + Stir Timer by GRICE Wax &amp; Wicks to calculate wax, fragrance oil, jar count, and stirring time before your next pour.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://griceww.com/blogs/notes-from-the-wax/how-to-burn-test-a-candle</loc>
    <lastmod>2026-07-03T05:15:22-05:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0735/4918/5340/articles/grice_wax_wicks_burn_testing_7834db1c-1814-402a-b456-230b859ff11f.png?v=1783073722</image:loc>
      <image:title>How to Burn Test a Candle Before You Sell It</image:title>
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