Top 10 Candle Scents Customers Are Obsessed With in 2025
When it comes to candles, the scent is everything. In 2025, customers are looking for more than just fragrance , they’re searching for meaning, memory, and mood. Whether they’re winding down after a long day or curating a home that feels like sanctuary, these are the top candle scents people can’t stop reaching for this year.
From tropical blends to deep, musky layers, here are the top 10 candle scents customers are obsessed with in 2025, and what they say about the people who burn them.
1. Pineapple + Sage
Why it’s trending: Fresh, fruity, and grounding. This combo is the sweet spot between summer and stillness. Candlescience offers Pineapple Element as a juicy single-note fragrance oil and its great on its own or you can blend with other scents. Mood it sets: Vibrant yet peaceful. A scent that invites clarity and calm.
2. Gourmand Fragrances: The Sweet Sensation
According to Forbes these Gourmand scents are trending and growing popularity of noting a predicted 33.9% increase in searches for these scents in 2025. This trend reflects consumers’ desire for comforting, edible-inspired aromas.
3. Nature-Inspired and Botanical Blends
There’s a growing preference for fragrances that bring the outdoors in. Scents featuring elements like candle science tomato-leaf, basil, and petrichor are gaining popularity, offering a fresh and earthy ambiance to living spaces.
4. Reimagined Floral Scents:
The Forbes publication discusses how traditional floral notes like rose, violet, and lavender are being reinvented with modern twists, aligning with a broader neo-nostalgia trend in perfumery.
5. Luxury as an Immersive
Forbes calls today’s luxury candles ‘immersive, story-driven experiences,’ and we couldn’t agree more. Forbes notes that luxury fragrances are evolving into immersive experiences, often linked to rituals and mindfulness practices like meditation and yoga.
6. Wellness and Mindfulness Scents
Fragrances that promote relaxation and well-being, like lavender, sage, and sandalwood, are increasingly sought after. These scents are often associated with self-care routines and creating a serene home environment.
7. Lemon Verbena + Eucalyptus
Why it’s trending: Spa-inspired, uplifting, and clean. Great for kitchen and bathroom spaces. Mood it sets: Fresh, focused, recharged.
8. Palo Santo + Sandalwood
Why it’s trending: Rooted in ritual. This blend is trending in both candles and diffusers for its spiritual and smoky edge. Mood it sets: Sacred, grounding, meditative.
9. Vanilla + Almond
Why it’s trending: Soft, sweet, and timeless. Vanilla-forward candles with a creamy twist are still fan favorites. Mood it sets: Gentle indulgence.
10. Mango + Coconut Milk
Why it’s trending: A vacation in a jar. Light, tropical blends are dominating summer collections across luxury brands. Mood it sets: Fun, flirty, feel-good. Included in our signature collection Overland No. 7.
Final Thoughts
In 2025, the candle lovers aren’t just looking for scent — they’re searching for sanctuary. From tropical blends that evoke memory to earthy tones that ground the moment, today’s most loved candles are more than fragrance. They’re ritual. They’re mood. They’re personal. And what you burn… matters.
At Grice Wax & Wicks, we don’t just pour candles. We craft memory. We build legacy. And every scent is designed to linger — long after the flame goes out.
Which scent spoke to you most?
Tell us in the comments below or tag us in your ritual at @gricewaxandwicks
Looking for what’s next in design and style? Explore our new guide on Luxury Candle Design Trends 2025 for the textures, scents, and details that will define the year.
Grice Wax & Wicks
A slow burn. A lasting impression.
the wax remembers™
